Partnership Embarks On A Plan To Use Our Nation’s School Systems To Teach, Promote, And Inspire Children To Lead Healthy Lifestyles

NEW YORK, Jul. 17 - The United Way of Greater Chattanooga and Kid Fitness, the award winning public television health and fitness show for children, have formed a partnership to encourage children from pre-school to 5th grade to exercise and eat properly.

The partnership will make the Kid Fitness For Schools Program: Fun Fitness Break, a seven-minute exercise program developed by some of the nation’s leading childhood health and fitness experts, available to every United Way office and affiliate across the country for the local school district. The program will be sponsored in a nationwide corporate fundraising program so the Kid Fitness For Schools Program can be placed in pre-K through 5th grade classrooms at no cost.

The Kid Fitness For Schools Program is successfully being used by almost 250,000 children in New York City Public schools.

This represents an unprecedented branding opportunity, as millions of public school students are expected to exercise -- every day for 7 minutes -- to the KidFitness branded content. We expect this to translate into extremely lucrative licensing opportunities for KidFitness, including leveraging the brand equity into multiple product lines.

“The best and most efficient way to enact change and combat the growing epidemic of childhood obesity is through our nation’s school systems,” said Linda McReynolds, Vice President of The United Way of Chattanooga. “This partnership with Kid Fitness further demonstrates our commitment to providing local solutions to educating children about the importance of physical activity and a healthy diet.”

Kid Fitness, which is broadcast nationally by PBS stations to more than 80-million homes, developed the Kid Fitness Fun Fitness Breaks to help schools achieve their physical activity goals and to fight the rising childhood obesity epidemic. The program incorporates exercise elements and characters from the Kid Fitness public television series to get children exercising directly in the classroom while providing the teacher with the flexibility to use the program whenever they choose during the day. Each Fun Fitness Breaks kit contains:

 A large exercise poster featuring images of the Kid Fitness super health hero and his animal friends doing various sequential exercises.

 Large exercise flash cards depicting one of the Kid Fitness animal characters doing exercises that mimic their movements. The back of each card has a description for the teacher and on some age appropriate cognitive learning lessons.

 A DVD that the teacher can use for the children to follow along and an Audio CD that guides the kids step by step through the 7-minute ‘Fun Fitness Break’ using either the poster or flash cards as the visual guide.

 A teacher’s resource guide book.

 An exercise DVD designed for pre and after school programs.

“The goal of Kid Fitness is to effect behavioral change by providing a fun, interactive, and entertaining format that helps young children make their own healthy choices on physical activity and nutrition,” said Paul Neville, founder and CEO of Kid Fitness. “With childhood obesity reaching epidemic proportions in the United States I believe this partnership with the United Way of Chattanooga and our plan to bring the unique fitness program to every school district in the country will dramatically reduce the number of overweight children.”

About Kid Fitness, Inc. Founded in 2003, Kid Fitness, Inc. has developed comprehensive media based programs to assist young children in improving fitness and health. Specifically the Company's exercise programs target a growing national health concern known as Child Obesity. The Company has a multi-year contract with American Public television, a national program distributor of PBS. Kid Fitness has just completed series 200, which consists of 13 episodes produced in high definition, and is now available in more than 82 million American households. Please visit the website at http://www.kidfitnesstv.com.