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The National Association for Sport and Physical Education Partners with
Kid Fitness to Promote Health to America's Youth through Physical Activity
NEW YORK, NY, January 22, 2007 — In an effort to help fight the childhood obesity epidemic, the National Association for Sport and Physical Education (NASPE), this country's preeminent national authority on physical education and a recognized leader in sport and physical activity, has partnered with Kid Fitness LLC to promote health and wellness by inspiring children across the nation to become more physically active.
Kid Fitness is a multi-faceted program designed to get young children moving and developing healthy physical activity and nutritional habits through their Kid Fitness public television series and through their "Kid Fitness for Schools" program, Kid Fitness Activity DVDs and Kid Fitness website. In order to create the best possible content for all Kid Fitness programs, an Advisory Board comprised of experts in the fields of physical education, nutrition, education, and pediatric medicine, was developed.
"We are pleased to be forging this new relationship with Kid Fitness as we see tremendous value in what this company is doing to inspire children to become more active. We fully support their programs and view them as dynamic tools to increase physical activity in children both at home and at school," says Charlene R. Burgeson, NASPE Executive Director.
As part of the partnership, NASPE will lend their expertise and support to Kid Fitness. They will do so by being an educational consultant for all Kid Fitness programs in addition to being an active member on the Kid Fitness Advisory Board. Dr. Stephen Virgilio, chairperson and professor in the Department of Health Studies, Physical Education and Human Performance Science at Adelphi University and co-principal investigator of the nationally known Heart Smart Program, a comprehensive CV health intervention for school-aged children, has been appointed by NASPE to be the expert consultant to Kid Fitness. Dr. Virgilio will assist in the development of the physical education content for the Kid Fitness public television series, activity DVDs and school programs.
"Having NASPE on our team brings invaluable credibility and expertise to Kid Fitness," says Paul Neville, Founder and CEO of Kid Fitness LLC. "Kid Fitness has been a lifelong dream of mine to help fight the ever increasing childhood obesity epidemic. With this partnership and the newly announced "Kid Fitness for Schools" program roll-out with New York City's Department of Education into over 8400 of their classrooms next month, my dream is about to become a reality."
About Kid Fitness:
Kid Fitness is a live, interactive public television series for 2 to 6 year olds that features a super health hero fitness character and his animal friends on a tropical jungle set. Each episode incorporates movement, healthy recipes, nutrition tips, original music and edu-adventure storylines designed to get young children moving and to provide tools to empower them to make the right choices about physical activities and nutrition to help prevent overweight and obesity in adolescent years. Segments feature age-appropriate concepts in the sciences (physical, biological, zoological), and in geographic and multicultural literacy. Social issues that affect children such as team work, bullying, and caring for the environment, are also included.
The "Kid Fitness for Schools" program delivers quick and effective doses of physical activity directly into the classroom during regular instruction. Currently designed for pre-K to 2 students, the program includes a 7-minute 'Fun Fitness Break' kit that incorporates movement elements and characters from the Kid Fitness public television series to get children moving. For more visit, www.kidfitnesstv.com.
About NASPE:
The preeminent national authority on physical education and a recognized leader in sport and physical activity, the National Association for Sport and Physical Education (NASPE) is a non-profit professional membership association that sets the standard for practice in physical education and sport. NASPE's 17,000 members include: K-12 physical education teachers, coaches, athletic directors, athletic trainers, sport management professionals, researchers, and college/university faculty who prepare physical activity professionals. The mission of NASPE is to enhance knowledge, improve professional practice, and increase support for high quality physical education, sport and physical activity programs through research, development of standards, and dissemination of information. It is the largest of the five national associations that make the American Alliance for Health, Physical Education, Recreation & Dance (AAHPERD). www.naspeinfo.org
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Press Contact for Kid Fitness: Melisa Richter/ Ph. (416) 652-5592 / melisa@richterpr.com
Press Contact for NASPE: Paula Keyes Kun/ Ph. (703) 476-3461/ PKun@AAHPERD.org
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